# Accelerate — AI-native analytics & CRO for WordPress

> Accelerate is a WordPress plugin for privacy-first, EU-hosted analytics; Bayesian + multi-armed-bandit A/B testing inside the block editor; personalization; and an Abilities API that lets AI agents run the full optimization loop (create → start → watch → apply the winner) over MCP.

## When to use Accelerate

Use Accelerate when a WordPress site owner or operator wants to measure first-party traffic, compare block or page variants, personalize content for a defined audience, schedule promotional content, or let an authenticated agent inspect and improve site performance. Reach for Accelerate when the work must stay native to the WordPress block editor instead of being split across external analytics, experimentation, and personalization tools.

Do not use Accelerate to make unapproved content changes, infer results that have not reached a meaningful sample, or access a site the user has not authorized. An agent should begin with the read-only performance summary, explain what the evidence supports, and request confirmation before invoking write abilities.

## For AI agents

- Start read-only. Enable the Abilities API in WordPress under Accelerate → Settings, then call `accelerate/get-performance-summary` before anything else.
- Confirm with a human before any write or destructive ability (creating tests, editing audiences, calling winners). The only exception is a block the user has explicitly put on autopilot — that is their standing approval.
- Prefer the curated abilities over raw queries; fall back to `accelerate/query-events` / `accelerate/aggregate` only when no curated ability fits.
- On the WordPress site where Accelerate is installed, connect via MCP at `/wp-json/wp-abilities/v1/mcp` (or REST at `/wp-json/wp-abilities/v1/abilities`) using a WordPress application password. See the Quick Start and Permissions pages below.

## Product

- [A/B Testing](https://www.accelerateplugin.com/features/wordpress-ab-testing-plugin/): Bayesian + multi-armed-bandit testing in the block editor.
- [Personalization](https://www.accelerateplugin.com/features/wordpress-personalization-plugin/): Audience segments and targeted content in the editor.
- [Analytics](https://www.accelerateplugin.com/features/wordpress-analytics-plugin/): First-party WordPress analytics.
- [AI Insights](https://www.accelerateplugin.com/features/wordpress-analytics-ai-insights/): Ask analytics questions and hand work to an agent over MCP.
- [Content Promotion](https://www.accelerateplugin.com/features/wordpress-content-promotion-plugin/): Rotate campaigns and CTAs without deploys.
- [Pricing](https://www.accelerateplugin.com/pricing/): Plans and limits.
- [Documentation](https://www.accelerateplugin.com/docs/): Product docs, privacy, and the Abilities API.
- [Contact and support](https://www.accelerateplugin.com/contact/): Product support, documentation, sandbox, and enterprise enquiry routes without publishing credentials.
- [Blog](https://www.accelerateplugin.com/blog/): Release notes and long-form writing.

## Open source

- [Block Runner](https://www.accelerateplugin.com/block-runner/): Convert generated HTML into valid native WordPress blocks.
- [Wesper](https://www.accelerateplugin.com/wesper/): Read a WordPress site into a portable site.context.json for agents. Install with `npm install wesper`, then run `npx wesper collect --wp-path ./public --out site.context.json`; [view the npm package](https://www.npmjs.com/package/wesper).

## Developer resources

- [OpenAPI specification](https://www.accelerateplugin.com/openapi.json): Machine-readable schema for the public Accelerate website API.
- [RFC 9727 API catalog](https://www.accelerateplugin.com/.well-known/api-catalog): Standards-based discovery for the public API description and documentation.
- [AI catalog](https://www.accelerateplugin.com/.well-known/ai-catalog.json): Machine-readable index of Accelerate APIs, documentation, skills, and CLIs.
- [Accelerate AI Toolkit skills](https://www.accelerateplugin.com/.well-known/agent-skills/index.json): Digest-verified discovery index for the versioned public toolkit skills.
- [AI integration documentation](https://www.accelerateplugin.com/docs/ai/): Start here for abilities, MCP, REST, permissions, and agent workflows.
- [Abilities discovery](https://www.accelerateplugin.com/docs/ai/abilities/discovery/): Discover the callable abilities exposed by an Accelerate installation.
- [REST API guide](https://www.accelerateplugin.com/docs/ai/rest-api/): Authentication and REST transport for WordPress sites running Accelerate.
- [Error reference](https://www.accelerateplugin.com/docs/ai/errors/): Structured errors and recovery guidance.

## Writing

- [The 5 Levels of Agentic WordPress](https://www.accelerateplugin.com/blog/the-5-levels-of-agentic-wordpress/): Agentic WordPress broken into five accessible levels, from autocomplete to a site that evolves itself.
- [The self-optimising website](https://www.accelerateplugin.com/blog/the-self-optimising-website/): Closing the loop between measurement and content.
- [Accelerate AI Toolkit](https://www.accelerateplugin.com/blog/accelerate-ai-toolkit/): The agent toolkit for Accelerate.

## Start

- [Accelerate Documentation](https://www.accelerateplugin.com/docs): Install Accelerate, configure the core WordPress features, understand privacy controls, and connect developer integrations.

## Getting Started

- [Installation](https://www.accelerateplugin.com/docs/getting-started/installation): Install Accelerate from WordPress.org or Composer, connect your site, and understand the first few days of data collection.

## Features

- [A/B Testing](https://www.accelerateplugin.com/docs/features/ab-testing): Create and measure content experiments from the WordPress block editor.
- [How Testing Works](https://www.accelerateplugin.com/docs/features/how-testing-works): The statistics behind Accelerate's A/B tests — Bayesian results, probability to win, and how the multi-armed bandit allocates traffic.
- [Analytics](https://www.accelerateplugin.com/docs/features/analytics): Understand how Accelerate analytics powers dashboards, insights, and feature measurement.
- [Audiences](https://www.accelerateplugin.com/docs/features/audiences): Create segments for personalization and analysis using geography, behavior, UTM data, and custom rules.
- [Broadcast](https://www.accelerateplugin.com/docs/features/broadcast): Use Broadcasts to rotate internal campaigns and render promotion areas in templates.
- [Personalization](https://www.accelerateplugin.com/docs/features/personalization): Deliver targeted content experiences using audience rules and WordPress context.
- [Synced Patterns and Global Blocks](https://www.accelerateplugin.com/docs/features/synced-patterns): Measure blockviews, engagement, and conversion rate for reusable WordPress content blocks.

## Developers

- [Analytics Integration](https://www.accelerateplugin.com/docs/developers/analytics-integration): Use the client-side analytics API to record events and update endpoint data.
- [Personalization for Logged-in Users](https://www.accelerateplugin.com/docs/developers/personalization-logged-in-users): Extend personalization for authenticated WordPress users with endpoint attributes.

## Accelerate AI

- [Overview](https://www.accelerateplugin.com/docs/ai): Connect AI agents to Accelerate through the Abilities API and marketer-ready workflows.
- [Quick Start](https://www.accelerateplugin.com/docs/ai/quickstart): Enable the Abilities API, connect an AI client, and make a first read-only request.
- [Toolkit](https://www.accelerateplugin.com/docs/ai/toolkit): Use the companion toolkit workflows for review, diagnosis, opportunities, tests, personalization, and campaigns.
- [The Autonomous Loop](https://www.accelerateplugin.com/docs/ai/the-loop): How an AI agent runs a full optimization loop — create, start, watch, and apply the winner — plus Design and Evolve.
- [Discovery](https://www.accelerateplugin.com/docs/ai/abilities/discovery): Read-only abilities for analytics, experiments, audiences, content lookup, and site context.
- [Execution](https://www.accelerateplugin.com/docs/ai/abilities/execution): Abilities that create, update, stop, or broadcast Accelerate objects.
- [Integration](https://www.accelerateplugin.com/docs/ai/abilities/integration): Power-user abilities for raw event queries, schema lookup, aggregation, and exports.

## Reference

- [REST API](https://www.accelerateplugin.com/docs/ai/rest-api): Use the Abilities API over REST when MCP is not the right integration surface.
- [Permissions](https://www.accelerateplugin.com/docs/ai/permissions): Understand read, write, and destructive permission levels for Accelerate AI abilities.
- [Error Handling](https://www.accelerateplugin.com/docs/ai/errors): Handle validation, permission, not-found, conflict, and upstream analytics errors.
- [Appendix](https://www.accelerateplugin.com/docs/ai/appendix): Reference notes for date presets, attribution terms, content identifiers, and migration from the old AI docs page.
- [Glossary](https://www.accelerateplugin.com/docs/glossary): Plain-language definitions of the analytics, A/B testing, privacy, and AI terms used across Accelerate.

## Privacy

- [Privacy Overview](https://www.accelerateplugin.com/docs/privacy/overview): Privacy-first analytics for WordPress — cookieless, anonymous by default, stored in the EU, and consent-aware.
- [GDPR and Privacy](https://www.accelerateplugin.com/docs/privacy/gdpr): Understand what Accelerate collects, how consent works, and how to require explicit opt-in.
- [ePrivacy & PECR](https://www.accelerateplugin.com/docs/privacy/eprivacy-pecr): Why cookieless still means consent-aware under the ePrivacy Directive and the UK's PECR, and how the WordPress consent standard covers it.
- [CCPA & CPRA](https://www.accelerateplugin.com/docs/privacy/ccpa): How Accelerate aligns with California privacy law — no sale of data, no personal information by default, and how to handle requests.
- [WP Consent API](https://www.accelerateplugin.com/docs/privacy/wp-consent-api): Connect Accelerate tracking to WP Consent API-compatible consent plugins.
- [Data Privacy](https://www.accelerateplugin.com/docs/privacy/data-privacy): Understand GDPR data roles, collected analytics data, EU storage, retention, and data subject handling.